Digital Marketing : How it all Began?
Digital Marketing- the term has been associated with almost every single company since the past couple of decades. When it comes to promotion of a company or a brand, Digital marketing has been the first pick for every owner.
But most of the people, don’t have a clue what digital marketing is; how it became an indispensable part of promotion of every single company.
1990 saw the advent of the reason behind almost every single activity of the present day- “Internet”.
With the development of the Web 1.0 platform, users could get any information which they wanted. But this platform did not allow them to share this information over the web.
In the initial years of 1990, the first clickable banner went live, which was basically the beginning of the transition to the Digital era of marketing.
With time, the number of users in Internet kept on increasing and it was in the year 2006, when the number rose to a staggering 6.4 billion in a single month.
Soon arrived the era of web 2.0, which allowed its users to interact with other users and businesses.
This resulted in a huge increase in the volume of flow of information, including the channels used by digital marketers. Internet Advertising and Marketing pooled around 2.9 billion $ in the U.S. alone, thereby creating the mark of the new Digital era.
This was soon followed by the emergence of social networking sites. MySpace marked the beginning of the social networking site’s era and it was followed by Facebook.
The companies could realize that this was the opportunity for them to market their products in a brand new manner and reach to millions.
The cookie became another important part in the digital marketing world. Advertisers always wished to know the taste of their consumers so that they could produce their products accordingly; this was the exact thing which they got with cookies, because they could get access to their browsing pattern and habits.
Products which are marketed digitally are available to the users 24x7.
The Digital Marketing world is dynamic in nature. Hence a Digital Marketer should always keep on looking for chances to improve their techniques and lead the race.
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