Monday, March 2, 2020

Five Advantages of Instagram Marketing : Business Trend 2020

Social Media has proven to be one of the most influential platforms for marketing products. Be it shoes, watches, jewellery or restaurants; you can promote any kind of stuff social media.

But Social Media is a very wide term; you need to use it properly in order to reap the benefits of Social Media. And the most important thing in this is to choose te platform for launching your product. Play smart and go for such a place in the Digital World which attracts a huge number of people.

Instagram is a very unique part of the Social Media world. The top notch brands of the world are using Instagram to market their products and increase their client base. This is because, Instagram is growing like anything with each passing day and is a hot favorite for growing businesses.

Both startups and the big shots are using this platform to showcase their products; while consumers are more than happy to view these products on Instagram.

The main advantages of using Instagram for your business has been listed below:

1) Instagram is getting used as an online shopping platform : More than 33% of the users of Instagram, has been using this app to make purchases online. Well despite having various apps which are tailored for shopping only, people opt for Instagram to shop their favorite items; this proves the power of Instagram in influencing their users.

2) Instagram uses the most advanced social media advertising platform : Instagram targets users by various categories, like their age, hobbies, behavior, location, etc. With such kind of advertising, you are just presenting your clients the product which they exactly need.

3) Instagram helps you keep track of your sales and leads : If you are using Instagram to market your product, then you can a very different kind of benefit; you can track every detail of your client. Starting from link clicks to leads to conversion, you can keep an eye on the entire procedure thereby helping you realise the cost per result for each and every campaign which you run.

4) Instagram helps to differentiate between personal profiles and business accounts : If you choose Instagram as your platform for marketing your product, then you will get to access quite a few number of features that are different from personal profiles of Instagram. If you are using Instagram as a business account, then you get to promote your posts with ad dollars and have access to insights of accounts.

5) Instagram allows you to explore a whole new level of client base : Roughly 1 billion users of Instagram is active almost every single day on Instagram. This means you have access to almost a client base of 1 billion, if you choose to market your product on Instagram. You can have an idea of the rate of conversion, if you get access to such a huge client base.

To Know More
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