Five Advantages of Video Marketing : Business Trend 2020
We reside in a world where things change everyday. So its very important to keep up with the pace in order to survive in the long run. But its not so easy to market your product; especially when you are facing a cut throat competition. So you need to come up with something different, something unique in order to stand out in this competitive market.
Video marketing is one of the very unique and successful segments of digital marketing. People these days, prefer watching videos rather than reading out stuffs. First of all, it saves time; because watching a 2 minutes long video is easier than reading the same thing for 15 minutes. Further, people get to understand the concept or the product better through the mode of visual representation.
Now, lets discuss about the primary advantages of marketing through video. Following are the main advantages:
1) Video enhances the rate of conversion : Marketing via videos can increase the rate of conversion of potential clients by almost a margin of 80%. To make your clients watch a compelling presenter is to influence their buying behaviour and make them believe in your product. It makes a long lasting effect rather than just reading about your product.
2) Video can be a bonus on email marketing campaigns : Making people read your emails is a very big challenge; but if you use a video in the place of your subject line, then the rates will increase drastically and also the unsubscribed rates are going to decrease.
3) Favourite content of Search Engines : Search Engines keep on looking for stuffs which are going to engage their viewers. Hence if you choose to promote your business through YouTube, then you are increasing the chances of getting success in your business.
4) Videos play a pivotal role to build trust : Videos are a perfect medium to showcase the personality of your company and your brand. The videos related to your product help you earn the trust of your viewer and increases your conversion rates.
5) Video helps in social shares : Videos get shared very easily in social media; if you are providing your clients with a video of your product, then it is going to get shared among many others though social media. This means you are reaching out to a huge number of people within a short span of time.
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